The Plan is a business that turns women into perfect ladies for a man, which is managed by Mr. Robert. He calls these women the "Ideal Wife". Chollada is from a middle-class family who became a perfect and educated lady by The Plan. She was considered to be a great product from the company. Mr. Robert thinks she's perfect for Kasidit and tries to invite him for this service many times. Kasidit starts to think of this as a fun game, so he accepts it and meets Chollada. It's no longer a game for him when he falls in love with her, but he doesn't know if she truly likes him or if it's a set up by The Plan.